Sporting events are a key catalyst for Phuket’s MICE (meetings, incentives, conferencing, exhibitions) demand, with the industry valued at THB 5.74 billion. C9 Hotelworks has released their new Phuket MICE Tourism Market Update (c9hotelworks.com). With Thailand being ranked as the top MICE destination among ASEAN countries in 2016, Phuket is one of the major contributors with a total of 202,555 visitors
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Sports events leading the way in MICE
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