PHUKET: We see it all the time in marketing, company X trying to prove they are better than company Y, engaging in tit-for-tat marketing and social media battles trying to out-compete the competition. Now, while there is the theory that any publicity is still beneficial, I would argue it is far better to engage your potential customers directly and build trust and rapport, rather than worrying about what your competitors are doing.
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Business Buzz: Target your customer, not your competitor
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