PHOTO: EPA-EFE “I prefer customised trips to group tours because I’ll have a more flexible schedule and can change it as I like. I’d also have more time to go shopping and find good local restaurants.” – 29 year old Chinese traveller Du Ni China Daily reports on the rise and rise of Chinese outbound tourism, a growing regional phenomenon that is contributing to tourism booms, especially in nearby Asian countries. A vibrant economy boosts tourism, strengthens soft power – that zip file-like aphorism, when uncompressed, would unfold a fascinating story of a delicately interlinked travel ecosystem involving China and the rest of the world
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Chinese outbound tourism contributed US$ 115 billion in 2017
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