Dusit rolls out the new ASAI brand

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Thailand’s Dusit Hotels and Resorts is rolling our a new ASAI brand which is reportedly aimed at millennial curious-minded travellers promising ‘authentic local experiences in vibrant cities and resort destinations worldwide’. Set to officially launch in the opening quarter of 2019 with its first hotel in Bangkok’s renowned Chatuchak Market, ASAI Hotels embraces a sustainable, community-focused concept, with each property designed to reflect the culture and heritage of its location through collaborations with local artisans (in other words it won’t be five-star and they’re going to get some locals to help with the decorating) According to their media release “…in line with the four core pillars of the brand – Thoughtful Essentials, Common Areas, Locally Inspired and Connected Community – each hotel will feature compact rooms of around 15 square metres, whose contemporary design will emphasise key features like superior-quality beds and high-pressure rain showers”.

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Dusit rolls out the new ASAI brand

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