Airbnb is posing a less significant threat to hotels in Thailand than expected, but its influence in the longer term should not be underestimated, according to real estate company JLL Offering new alternatives to travellers, Airbnb is certainly taking some of the wind out of the sails of the traditional hotel accommodation model. However, findings from Jone Lang Lasalle (JLL) shows that hotels in Thailand have been less affected by online home-sharing platforms than people perceive, or companies like Airbnb hope.
Is Airbnb taking over the Thai hotel industry?
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