PHUKET: Days after the brutal stabbing of an Australian travel agent on a „familiarization tour“ of Phuket, and the mysterious poisoning deaths of two young Québécoises on Koh Phi Phi, comes an announcement by the Tourism Authority of Thailand (TAT) trumpeting the success of its latest promotional campaign slogan: „Discover the Other You“. It’s all part of the TAT’s larger „Creative Tourism“ campaign, which it claims „generated 24 million visitors“ to a recent online competition. This is „Amazing“ stuff, but just the latest in a long string of slogans generated by the TAT during its „Miracle Year Of Amazing Thailand“ campaign that will span all of 2012 – if we survive it.
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Phuket Opinion: Sloganeering down a silly slope
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