b y Kwanchai Rungfapaisarn The Tourism Authority of Thailand (TAT) is moving forward with the development of a Big Data system to cater to the growth in the number of tourist arrivals. (Yes, it’s another one of these buzz words when the word ‘digital management’ doesn’t sound sexy enough in the PR release. Read more about Big Data HERE .) The authority is seeking to improve its efficiency in the era of the digital economy and better serve tourists who are increasingly relying on technology as a significant tool for managing their travel needs
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TAT tap into Big Data to assist tourists
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