PHUKET: When trying to increase profitability it is best to ascertain a company’s sales funnel, break it down into a process map and then analyze each of the sales procedures to see where the good and bad results are, as this will help in working out the changes needed to increase revenue in each area. Even a small tweak improving only 1 or 2 per cent at each process point could lead to a massive increase in profitability, even doubling a company’s success.
Business Buzz: Better profits via social media
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