PHUKET: The Andaman provinces announced last week a plan to launch a joint marketing campaign aimed at luring more Europeans especially Scandinavians and persuading them to stay longer. The Andaman Explorer campaign is the brainchild of the tourism associations in the five provinces along the coast of the Andaman Sea: Phuket, Krabi, Phang Nga, Trang and Ranong.
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Phuket may benefit from regional drive to target European tourists
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